Balmshot lip balm

Project Overview:

Balmshot, an innovative brand known for its heat-resistant lip balms packaged in shotgun shells, struggled to convey its unique selling proposition. The original homepage design lacked clear messaging and an optimized user flow, affecting conversions.

I redesigned the homepage with a focus on clear, compelling messaging that highlighted Balmshot's unique packaging and product benefits. The new layout improved the overall user flow, making it easier for visitors to understand the brand and take action more clearly.

*This is a sample portfolio project not affiliated with the Balmshot brand